Things to Know About Start-up Presentation
1. Cover Page
- The cover page must have your Company logo, business Name and a tagline. Your tagline should give insight into your company and be easy to remember, for example, “Every little Help". Remember to include your contact information. Especially if your deck was forwarded, it should be easy for a person to track you down.
2. Summary
- Summarize all of the information before you present it, and use this opportunity to get your audience interested in your company. Talk up the most interesting facts about your business, as well as any huge success you may have hit.
3. Team
- Investors are not only putting money toward your idea, they are also investing in your team. It’s important they know the people who are going to make the concept successful.
- Make sure to include your background too, and how it relates to your new company. Highlight any of your team's successful exits. Investors like to see that you can take a company to acquisition.
- If applicable, emphasize that your team has worked together in the past or for a long period of time. It shows you can and like to work together. If you have any important advisors, list them, but make sure they know you’re using their name.
4. Problem
- You need to be able to explain the problem your concept is going to solve. Further, you need to prove why investors should care about solving it with your product or service.
- You should be able to explain that what your product is going to solve. And why its necessary. You need to prove investors that your product is worth investing
5. Solution
- The value proposition you are bringing to the table. It should solve the problem you just mentioned.
- If you have a demo of your product, this is the time to show it.
6. Marketing/Sales
- Show the market size for your product. This can include profiles of target customers, But be prepared to answer questions about the cost of acquiring to customers.
7. Competition
- Every business has competition even if you think you're offering something new and unique.
- List your competition and why your product/service is different from their model. If your competitors have been acquired, list acquisition prices and who acquired them.
8. Business Model
- Every investor wants to get his money back, so it's important to tell them how you plan on generating revenue. Show a list of the various revenue streams for your model and the timeline for each of them. How will you price your product and what does your competition charge? You should also discuss the lifetime value of your customer and how you will keep him engaged.
9. Financing
- If you have already raised money, you will want to talk about how much, who invested and what you did with it. If you have not raised money yet, talk about what you have accomplished with minimal funding.
- If you have personally funded your startup, make it known. Investors like to see entrepreneurs who have invested their own money. If you’re pitching to raise capital, list how much you're looking to raise and how you intend to use the funds.
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