6 Steps to Getting Your First Consulting Contract
In 2014, companies spent $42.4 billion on training according to The Training Industry Report. After locked in an $80,000 consulting contract
last week, I can attest to the fact that solopreneurs and lifestyle
entrepreneurs have the opportunity to add significant income through
paid consulting. The opportunity is there, you may just not have known
how to find it.
Getting a company to hire you and give you a
consulting contract may test the limits of your comfort zone. You wonder
if you’re qualified to approach a company. When you think about the
details, you get frustrated because you’re not sure how to build a
consulting business.
My first business was a service company in
the bread industry. My second business is a lifestyle business that
involves a good deal of paid consulting with companies all over the
world. How I book contracts is not a mystery and you probably have the
skills and knowledge to land the deal. Here are six steps to building a
lucrative and freedom based consulting business.
1. Make a list of your areas of expertise.
To
get the contract, you have to understand what areas you could possible
train on. Tap into your experiences to see what you enjoy and are
knowledgeable about. Write those areas down somewhere. List as many as
you can come up with.
2. Start with targeting companies where you live.
I
have a consulting contract to train in six countries next year, but my
first contract was in my former hometown of Milwaukee, Wisconsin (I now
live on Maui). You want to start locally because there’s a good chance
you have a connection with a local company. Also, you can show a local
company that you’re part of the community and are committed to doing
good work.
3. Get a meeting with the owner or a decision maker.
Another
reason to start local is that you have to talk to someone who can make
the deal. Chances are you aren’t going to make deals with Fortune 500
companies when you start out, but you can get a consulting contract at a
local restaurant or factory. After you’ve identified your areas of
expertise, research nearby companies to determine which has a problem
costing it money that you know how to solve. Tell the owner that you
want to show them how they’re losing money. Ask for a quick 20-minute
meeting over coffee.
4. Prove your fee is worth it to solve the problem.
When
you get the meeting, show up and prove you know what you’re talking
about. Your research is a big part of proving why you should get the
contract. Don’t show up with a lot of promises but no content. This
meeting is to prove you can help this company stop losing money. Prove
it.
5. Make it legal and deliver.
If
there’s one thing you take away from this article, it’s to always get a
contract. Getting a contract is Business 101, but many entrepreneurs
are too trusting. Pay a lawyer to draw up a contract that lays out what
you will do and what you’re getting paid. Once the contract is signed,
get to work.
Again, GET a contract. I can't emphasize that enough.
6. Get a referral, a testimonial, and scale.
The
first contract is always the hardest, but if you deliver value that
business owner will recommend you to other businesses owners. Make
sure they’re happy with your work and ask for referrals and a
testimonial.
These are the steps, but they’re meaningless if you
don’t take action. This week, identify some companies where you live
that you can approach. Figure out what problem you can solve at these
companies and how much your time is worth. Get a meeting and prove why
you’re the best person for the job.
This can be your primary
business or a nice additional revenue stream. You can travel the world
while getting to help amazing companies be more efficient. Don’t let
mindset traps or self-limiting beliefs convince you that this isn’t
possible. You’ll never know until you try. All a company can do is say
NO. If they do, move on until you get that YES.
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